Strategy
A posting week that fits around a real job
Article 5 min read
Four posts, one filming session, no evenings lost. The exact weekly shape we set up for owner run businesses.
Most owner-run businesses do not fail at social media because they lack ideas. They fail because posting is scheduled for "whenever there is a moment", and there is never a moment.
One filming session, four posts
Pick the morning your business already looks its best and film everything then. Not because it is convenient, but because it is the only time you will not be deciding whether you feel like it.
The weekly shape
- Monday — something useful. A tip, an answer to a question you get asked constantly.
- Wednesday — something human. You, your staff, the work in progress.
- Friday — something to act on. An offer, an opening, a reminder to book.
- Sunday — a story, not a post. Low effort, keeps the page warm.
Four slots, filled once a week, from one session. That is the whole system.
Consistency is not posting more. It is posting the same amount every week without deciding again each time.